Xandr
Environmental Graphics

With a new space in the Flatiron district, refreshed identity, and recent merge with Appnexus, Xandr wanted their headquarters to honor its brand heritage and reflect its core mission: to make advertising matter. Mixing old with new, the Gensler brand design team created a color and pattern strategy that married mid-century-inspired palettes with patents of the AT&T company. Art featuring vintage imagery of women in tech, Vitaphone technology, and evolution of the telephone blend narratives that have contributed to the forward-thinking ethos of Xandr while acknowledging its rich history.

︎Featured in AdWeek

Completed at Gensler New York.
Role: Brand Design Intern
Design Team: Fitgi Saint-Louis, Ryan Miller, Mieko Oda

All photos courtesy of Xandr unless otherwise noted. Full project description here.

As Gensler’s sole brand design intern in Summer 2019, my role was to excavate AT&T history for unique advertisements and patterns in order to form our brand language. Our team worked closely with AT&T’s archive team in order to find images representative of women in technology, AT&T’s products, and more.

I created wallcoverings, art, and distraction bands featured in Xandr Floor 2, and also initialized Floor 4 graphics. Additionally, I was on-site with the team to assist with punch lists.

Patents from AT&T technology were re-envisioned through the lens of mid-century-inspired patterns. Vibrant colors and materials like wood and brick also bring the old & new concept to life.

Photos above are own