Pinocchio

Digital, Copywriting, Branding












Pinocchio is the world’s premiere event for adults to convene and construct the next generation of lies to feed our children. Spanning three days, the convention hosts workshops, panels, and keynote speeches that educate adults on the newest lying techniques, rendering “tastes like candy” a thing of the past. As users scroll down the page, the “i” grows in length, reflecting the namesake’s nose.








The yellow was pulled from an image of Pinocchio (specifically his shirt from the original VHS). Throughout the site, the tittle of the logotype’s i has been used as a motif.




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© Cora McKenzie, 2018