Cora McKenzie




Cora McKenzie is a Baltimore-based graphic designer and researcher working at the intersection of communication design and science. She holds an MFA in graphic design from the Maryland Institute College of Art.

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Cora McKenzie
G
raphic Design + Research


National Aquarium—SeaChange
Environmental Graphics, Illustration, Print 
Working with the National Aquarium's Design team, I created a typographic system for print materials that debuted at Artscape, America's largest free arts festival, which attracts thousands of attendees per year. I also designed social media graphics and illustrations for digital applications. All graphics are part of the aquarium’s new #SeaChange campaign, which aimed to connect and rally the next generation of hopeful conservationists in protecting our ocean planet.

︎Featured in ArtScape 2018

Completed at National Aquarium.
Role: Graphic Designer
Creative Direction: Krista Gill





Process
Utilizing the aquarium’s new color palette, I established the hierarchy on paper pledges, which were then hung to our 3-sided structure that housed both pledges and pins. This typographic treatment was also applied to A-frame signs. The pledges prompt people to make small (or large) lifestyle changes in order to improve ocean health (e.g. skipping single-use plastics). 




Pins
Pins were affixed to the 3D structure, and as they were taken off, the #SeaChange rally cry was revealed.




A-Frames





Pledges
Visitors could sign a pledge to hold a sense of accountability for tasks that would help improve our environment. Typographic details were also added to the edges of each pledge, adding texture. 





Plant a Pollinator Garden

Skip the Straw

Organize a Community Cleanup



Illustrations
I also made a handful of illustrations that were applied as patterns on the Sea Change website and as header images for “toolkit” documents, which outline ways that people can pitch in to help the environment.



Full Credits
Artscape Photography: Theresa Kiel & David Coffey.
Creative Direction: Krista Gill.
Art Direction: Dave Dundas.
Web Development: Dominique Graham.
Illustration: Cris Cimatu.
Exhibition Design: Jessica Young.
Structure Design: Mark Kennedy.
Sculpture Artist: Kasey Jones.