Cora McKenzie




Cora McKenzie is a Baltimore-based graphic designer, researcher, and educator working at the intersection of communication design and science. She is currently an MFA candidate at Maryland Institute College of Art.

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Cora McKenzie
G
raphic Design + Research

Mr. Sketchy

Packaging, Copywriting












A sketchy take on the classic Mr. Sketch® scented marker. Rather than market towards kids with graphics-heavy plastic packaging, I decided to shift the brand to an older audience. The minimalist packaging let Mr. Sketchy’s core theme waft in: scents that take on themes and issues that twenty- and thirty-somethings deal with, from 401Ks to high school reunions to bad Tinder dates.






I started out by analyzing current marker names and scents, then collaborated with classmates to generate names via a poll I made (right). Though not all names were used, it was really fun to see what we could come up with!