Mr. SketchyPackaging, Copywriting
A sketchy take on the classic Mr. Sketch® scented marker. Rather than market towards kids with graphics-heavy plastic packaging, I decided to shift the brand to an older audience. The minimalist packaging let Mr. Sketchy’s core theme waft in: scents that take on themes and issues that twenty- and thirty-somethings deal with, from 401Ks to high school reunions to bad Tinder dates.
I started out by analyzing current marker names and scents, then collaborated with classmates to generate names via a poll I made (right). Though not all names were used, it was really fun to see what we could come up with!