Down the Rabbit Hole

Environmental, Exhibition








Focusing on drawing the viewer out of their every day routine, this collaborative project uses bold typography to lead viewers on a journey down the rabbit hole. The letters align from a particular vantage point, making onlookers shift to see the phrase in entirety. As the viewer walks past, only black lines are seen descending down the wall, adding to the intrigue of distraction.








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© Cora McKenzie, 2018