12 Scrolls Society

Print, Branding, Poster Design












Where’s Waldo? You can probably find the character leading the secret society 12 Scrolls, which aims for members to gain a better understanding of others, themselves, and life itself. 12 Scrolls’ welcome pack incorporates elements of being hidden, with a pair of rubylith glasses used to decode messages. Each scroll is sealed with the society’s emblem, which is a 3D abstraction of the name “12 Scrolls.”



Many thanks to friend and designer Aidan for modelling 12 Scrolls Society’s exclusive glasses



To begin my secret society process, I thought of words and phrases that were indicative of Waldo, then experimented with how these words could reflect the values of 12 Scrolls. Words used here are striped, worldly, curious, and spectacle. I wanted to play with the idea of being hidden within an environment (much like Waldo does), and the phrases I used sparked my idea to make decoder glasses that reveal hidden text.






For the poster (right), I wanted to create a deepening sense of space to reflect the society’s search of self. I made a model (below) using the society’s color palette, shifting type scale, and placing layers in a cyclical shape, much like a scroll. I then photographed the model, shifted the orientation, and placed the calendar of events on top. Fun fact: The poster is nearly four feet in length!


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© Cora McKenzie, 2018